“Faultless design is everything!”
Research suggests that it takes 5 seconds for the prospective buyers’ to decide if they like the property.
With this in mind, as is the case with all of my projects, I have to imagine myself as the prospective buyer. My aim is for the individual(s) to immediately feel comfortable in the space and ultimately ‘at home’, with their minds wandering to their future, being able to fully imagine their day to day life in the property. In this case, the potential buyer is well-connected to the city, with a love for up and coming coffee shops, bars and restaurants. They appreciate individuality, arts and cutting edge design. I was able to draw this conclusion after visiting the local art galleries, that I often find provide the best representation of the area, it’s amazing people, culture, vibe and way of living. I was also very mindful of the surrounding demographic, Hampstead, Queens Park and Notting Hill amongst them.
The power of design is truly incredible.
Inspired living
I wanted to create a design that flowed so beautifully that it looked effortless with an industrial cool edge, fitting perfectly with the potential buyers’ characteristics and profile. I began to delve into a colour palette of industrial opulence to achieve the vision I had. My mind was immediately drawn to cool design and artwork with a luxe edge, almost urban chic.
I also wanted to create a grounding space that the prospective buyers could immerse themselves in at the end of a long working day in the city, relaxing with a glass of wine or entertaining friends, in the beauty of a seamless layout and stunning design. It was important to me that each of the rooms boasted aesthetically pleasing, yet incredibly practical elements, from the worktop finishes, to the tiled flooring, to the fitted wardrobes.
All of the components were chosen to suit the potential buyers’ lifestyle and their preferred way of living, with ease and convenience of modern appliances. It is my ultimate dream that the new occupiers of the property are able to move in without drastic change, feeling as though the property had been handmade for them, fitting so incredibly well with their lifestyle.
We were thrilled following the soft launch February 2020 that 12 of the 23 properties went under offer in a swift 6 weeks! Wonderful results and a very happy client.
“At first people refuse to believe that a strange new thing can be done, then they begin to hope it can be done, then they see it can be done, then it is done and all the world wonders why it was not done long ago.”
